5 compared to 2008 year of the Olympic Games

As the whole of the daily press, the great sports daily suffered the crisis, after a difficult year (reduced dissemination of 3.6 in 311.443 best paid France, loss of EUR 1.6 million with a turnover of 226 million). At the time where the other title group Lighthouse Amaury, "Le Parisien", prepare a plan of drastic savings, François Morinière, who helped "The team" branch in August 2008, details the status of the title. And responds to Robert Lafont, who has launched "The soccer daily" to deal with the monopoly of "the team", after the failure of the "10 Sport".

The press faces a major crisis in 2009, with a fall of sales and advertising revenues. How is "The team"

We have rather better withstood that all of the sector. Since the beginning of the year, our sales number, which account for almost all of our broadcast, declined by 3 from last year, while the press daily national was a fall of 8 to 10. We even found a positive development in July and August, with an increase of 3.5 compared to 2008, year of the Olympic Games. It is a real ray of hope.

How do you explain it

In good part by the changes implemented by Fabrice Jouhaud, editor since last May. He has instilled a new spirit, a more active, more asperities and of the positions, but also more Visual, computer graphics, levels of reading. A newspaper as "The team" must not be a simple wire information. It must explain, analyse, convey emotion, decrypt the key issues of the moment. And magnify the athletes. At the age of 39, Fabrice Jouhaud embodies the new generation, highly creative, while being a very good repository of the history of the newspaper, that he is familiar. It will be able to conduct these transformations by small keys. I do not think "great night" a new formula for a readership such as "the team". The passage in the tabloid format, a time considered, is no longer the order of the day. I think it was a false debate, crystallizing a modernity of our readers want, that we bring them today otherwise.

How the journal resisted the erosion of the advertising revenue

Their fall was of the same order as that of the market, which suffered a historic decline of 20 since the beginning of the year. But the pub represents only 30 of our turnover. We are also looking to innovate and imagine new approaches by exploiting the strength of our brand: according to the latest survey "cross media" Médiamétrie, 19.5 million people have been in contact with the brand team last month. For example, we have implemented the "Team" - SFR forum. It is a program broadcast on the TV team: a guest is ask questions sent by users of SFR, and best extracts are rebroadcast in the newspaper and our two sites. It is the first multimedia program in the sport. It allowed us to tap additional advertising revenue.

Specifically, how will your other media: television, magazine, Web site

We've reworked with Charles Biétry the team TV grid, with aims to gain in image and hearing. We also changed the formula of "The team Mag", which is now more focused on the news, with a very modern model. Finally, our website is a great success. Draining 4.7 million unique visitors per month, it reported us money.

What is the part of the digital in your turnover and what is your objective

Today, Internet, television, mobile and content sales account for more than 15 of our turnover. It would be good to move to 20 in 2012. Today I have 2 priorities: stabilize the dissemination of the newspaper and digital activities.

After a deficit of 1.6 million euros last year, will you still be loss this year

We publish no figures, but it is indeed unlikely that we beneficiaries. In June, we announced a savings plan, expected to be 6 to 8 million euros in the full year, next year. We're into place through efforts on all workstations: purchases, wages, external benefits, travel, etc.

The other flagship of the Group Amaury, "Le Parisien", will engage in a voluntary departure plan. Will you be forced to do the same

Our situation is different from that of the "Parisian" and, for the moment, we did not plan to launch a social plan.

How do you see 2010

Obviously, it is very difficult to make forecasts, but our goal is to stabilize our advertising revenues as the scattering. For us, two events will be decisive: football World Cup and the opening of online gambling. This opening is for us a major issue, because our media should be very well placed to capture this new sector advertising investment, but also because it will strengthen the interest of readers for the sports information.

Your sales will also depend on the performance of the blue...

Sure, our performance of dissemination will depend in large part of the qualification of blue. We set November 18... We had beaten all our records in the aftermath of their victory in the world, 1998, with 1.6 million copies sold. This year is the triple world record of Jamaican athletes Usain Bolt that reported us our best sales, with 550,000 best.

Robert Lafont, which recently launched its "soccer daily", says that some kiosquiers have received order to not put in place. Michel Moulin, the editor of the "10 Sport", brought the same charges in support of its complaint against Amaury competition authority. What is your reaction

Press distribution system is totally independent. It is sobering to thus seek outside officials at his own failures. Start a daily sport that does not have the results of the previous day and that does not appear to the weekend, it's a risky bet! Also, our sales have not budged one iota. To compete with "The team", should be a good newspaper. That is, investing lots of money, have very good journalists, which connect with athletes and are physically present on the event, in the dressing rooms, to decrypt the faces and ask questions. With the stamina of marathon runners, because it never stops. This job application of the energy and creativity every day. The press is finally enough moral market, where the work is rewarded on the duration.