The designer is indeed its projects flourish

Passage of the good seed. The Parisian address where works Patrick Jouin well bears his name. The designer is indeed its projects flourish. He signed the new space shoes of the Galeries Lafayette. Stamp his paw on the rooms of Campanile hotels. Work on a line of cutlery for Puiforcat. A designed a sofa for the American manufacturer of furniture Bernhardt. And this is not a chance if he was chosen to represent France in the year of the France Brazil, opportunity for which the President of the Republic, Nicolas Sarkozy, is today in the country, which is the national holiday. In 150 achievements an exhibition traces until 27 September in São Paulo "The Paris of Patrick Jouin", before taking the path of cities such as London, Hong Kong or Tokyo.

"Patrick all 350 metres"

The reference to the capital to summarize the progress of the "designer" whose work has an international resonance appears to be all natural. "In Paris, we meet Patrick all 350 metres," said Commissioner General of the exhibition and curator at the Centre Pompidou in blink of an eye, Valérie Guillaume,. For cause! He addressed the urban furniture linked to the Vélib', which he also proposed the grey mouse color Pearl. The terminals to form round and soft, recalling the tree, and bike attachment points, referring to grass in the wind, have since taken in any of the capital, winner of the land in the cities of the periphery. With, in the mind of the creator, curves do not hit or the eyes or bodies passing on the sidewalks. "It is a gift to be able to participate in this small revolution," said Patrick Jouin, who appreciates his touch to objects used by everyone. While the new generation of superloos he has drawn begins to make its appearance on the streets of the capital. The quadragénaire has no desire to choose between the different aspects of its trade. Young "designer" recent graduate of the Ensci - workshops (national superior school of industrial creation), one which has always seen his father craftsman working plastics and metals imagined rather consider "drills", rather technical products. But when he refers to a prominent figure, he cited a meeting with the architect Oscar Niemeyer, which he carefully keeps in his Office a drawing. "Patrick Jouin made small objects and spaces with the same ease," said Ricardo Ohtake, Director General of the Tomie Ohtake Institute, where the exhibition takes place currently. Philippe Starck has been the first to be trusted, engaging in the Tim Thom of Thomson studio, and then in his agency, Alain Ducasse, which facilitated his jump of one universe to another. The head to the multiple stars had first asked him to draw a plate, before, very quickly, to give the décor of the Plaza Athénée in Paris. A real bet, then the young creator had ever practiced interior design. The achievements are then chained around the world, following the Cook to the international route. Alain Ducasse said that with him, "there is more need to talk to move forward on projects." This harmony to earn a lot of time. "The next common topics announced by the Chief: a saucepan.

Carte blanche

For clarity, the hands-on deploys its activity from two separate agencies since last year. To his name, Patrick Jouin ID, deals with industrial design. The other, Jouin Manku, where it is associated with Sanjit Manku, Board of architecture and interior design. But the two parts of its activity are mixed on the same sketchbooks.

Discreet, fleeing the foil, quick to put forward his team, the "designer" was no less reputation to defend his ideas. Notice to those who would like to appeal to its services: "I does to the carte blanche given by the client," he confesses. Adding: "If there is no risk, this is not interesting."As well as for the 58 Tour Eiffel restaurant, located on the first floor of the monument and the call for tenders - as well as that of Jules Verne - won by Millenia (Sodexo and group Alain Ducasse), he wanted to drill a hole in the ceiling to enter more natural light and give visitors a unique view of the building.

For W Hotels (Starwood group), who wants to position itself as a trade mark "style of life", he has designed a room concept to inspire ideas for future achievements of the sign. Treated the same way that a "concept car" in the automobile, this suite Extreme Wow draws trends coming within five to ten years, plays on customizing. It adapts to the desires of the occupant, even in his dreams as another in a city where there is no: light, sound, products present in the minibar, and even, if he wishes, new clothes hanging in the closet before his arrival. "Patrick Jouin knows marriage of innovative functionality and aesthetics", welcomed Carlos Becil, "global brand leader" W Hotels worldwide. "And he has translated his way the fact that the people want today, live experiments", adds Robyn Pratt, Vice-President "brand management" of the Meridien Hotels & Resorts and W Hotels.

Little universe escaped his kick of pencil obsessed with full effects and empty, by the play of light and shadow. With Häagen-Dazs, it is is even tried year last food, assuming a frozen dessert way snowflake to a limited series. "I would be unable to do design chairs and lamps." "I'm on the lookout for bizarre claims," notes Patrick Jouin, who likes nothing so that combine technology, sociology and marketing. His dream: floor on a five-legged sheep.