Ditto for the stationery and writing instruments

A time where the Cassandras are predicting the end of the "paper" in General and in particular books, good market increases the visibility of its library. The stationery and pens, left the basement of the store to reach the second floor, fully renovated and dedicated to the art of living.

Installed on app.7.200 square meters, this new space, called the "publishing house", thus gathers the offers of decoration and design of the cheap, which includes, in addition to furniture and fixtures, linens, the arts of the table and kitchen accessories. Reference in left bank mind, which is his trademark, and the neighbourhood publishers, where he saw the day, the store considered logical to broaden the offer aggregation bookstore and its small reading room. A design thinking as a library located in the heart of an apartment and who became the central element of decor.

Greater selectivity

"In the same way that design and contemporary art, the books meet expectations aesthetic and cultural of our customers", explains Philippe de Beauvoir, Chairman of the cheap, a subsidiary of LVMH group (owner of the "echo") for which Gutenberg did not say its last word. According to the most promising trends in publishing, bookstore of the cheap will also grant a share increased to books of art, cooking and decoration. Ditto for the stationery and writing instruments. If Internet and SMS have not yet arranged them to the rank of the unnecessary accessories - is more attention than before to mail paper-, decreases the space that is allocated to them on behalf of greater selectivity. What Philippe de Beauvoir calls "bias strong editorial." In fine, the surfaces dedicated to all bookstore and stationery are clipped to 950 square meters, instead of 1,400 square meters previously.

The House of Edition is also the choice to bring together in one place service offerings customized (out of fashion and beauty) such as printing or engraving of announcements, mentoring of tables, Lampshade making, and a new proposal of coaching: a Board private decoration on appointment. It has two spaces restoration: a coffee with a view on the square Boucicaut, where we imagine pretty well brunch literary and other signature book as well as the Miyou sessions, new concept of food fast and bio signed by chef Guy Martin.

The development of the Publishing House has contributed to metal structures and canopies of origin of the store, opened in 1872, whose architecture is signed Charles Boileau and Gustave Eiffel. He enrolled in the new phase of renovation of the market in the second half, which will see the expansion of Balthazar. Space dedicated to the man on the ground floor that retrieves the square metres of the bookstore in the basement. Installation on two levels to multiply by four footwear range. Note, still in the basement, that, if the toys and children will have to be restricted, creative recreation of three owls retain their location. A come also in 2011 and 2012, the creation, on the ground floor this time, new spaces jewellery and watchmaking.

Discoverer of talents

The head of the cheap for fifteen years, Philippe de Beauvoir, who will be the relay this summer, will be orchestrated from end to end the mutation of the institution of the 7earrondissement of Paris. Bought in the 1990s by LVMH, the store has, first, took the corner of luxury and fashion accessories. Forced by a lower area (30,000 square metres with the great grocery) than its competitors from the right bank, the Galeries Lafayette and Le Printemps, the cheap will is exercised in the profession of "prescriber", of unearthing talent as "concept stores" type Colette. "We do not aspire completeness", like say Philippe de Beauvoir.