The Scarlet wave sweeps mainly on the makeup

There are few, is still celebrated the nude, influence coming especially from the United States where the beige-pink duo and discrete wisdom uncool on codes of beauty. Today, finished the provok red dictates his act. "It expresses a general need to assert his individuality with boldness and freedom." "A fair return to the origins because red is the most valuable color and to claim", Elie Papiernik, confondateur of the Centdegrés design agency. The historian Michel Pastoureau , we admire red since antiquity since it is the color of those in power. Greek and Roman dignitaries thus wore the purple with an obsession that could curl Madness: the Emperor Nero condemns anyone who dared wear this colour. A symbol of luxury, but life and youth also marks lead into their packagings: Dior dressed the vial of his serum Lighthouse Capture Totale One essential and Shu Uemura, all its anti-aging line Red Juvenus. Shiseido, is full of make-up pack which he colored gradient red of the brilliant to the metallic. A reminder of the vermilion Camellia, symbol of the Japanese giant.

The Scarlet wave sweeps mainly on the make-up. The parades are the tone, red-black Louis Vuitton and Dior, Carmine mouth bursting for Yves Saint Laurent or Adrianople in Jean Paul Gaultier. Logic: cosmetic, since the Middle Palaeolithic (-300 000 years), passing by the ancient and until our days, femininity and Red do that one. It arises on a Roman patrician with the root of alkanna, or barrier today whole body of a woman yafar of New Guinea with red ochre, it is the color of the female world symbolizing fertility. The red, a sex symbol More than ever. It takes form in the most absolute object of desire, the lipstick. Such as the Red pure Couture Yves Saint Laurent, red Prodigy in Clarins. Alternatively, red Terrybly By Terry, red long dress of Sisley and Red Dior. "Since three years, it urged a return to basics, pure gesture enough to himself." "With the stick of red, the woman staged capital his sensual and even, eroticizes it" ensures Yannick Vaudry, creation and development of makeup Advisor Yves Saint Laurent. A background trend where each brand reinterprets the way the history of this machine to fantasies.

Thus, at last parade Yohji Yamamoto, it revisits make-up of kabuki (Japanese traditional theatre) by Garnet mouth with skin white as a mask. In Make up for Ever, considering the color in a festive and theatrical way very 1880 by paying tribute to the Moulin Rouge. A wink to the demimondaines and other creatures of cabaret shot by Toulouse-Lautrec, with their bold and gay occasioned by lips that Huysmans 'cerclées shattering red. " Also refers to a time where the grape word appears in the cosmetic language with ointments composed of wax honeycomb and black grape skin.

Another example is the tops marching for Louis Vuitton or John Galliano with speeds from Theda Bara and Paula Negri. Of the vamps at the dark mouths, looking at la garçonne, there is that a red line, crossed by Lancôme with French Coquette. A name that pays tribute to the after-great war when lipstick democratizes women released of their financial dependence and their corset. "Since it is agreed that the eyes are the mirror of the soul, why not admit that the mouth is the interpreter of the heart", likes to say Mademoiselle Chanel.

With the roaring twenties, the woman follows the dictates of beauty where "it became almost imperative to control the proper use of powder, but the Red", dixit the Vogue magazine in 1921. Fortunately, the mythical red kiss - the long holding period, created in 1927 by Paul Baudecroux - and Lip Pomade - effect glossy, launched us a year after Max Factor - facilitate the process. As the star system began to work with the French housekeeper: fascinated by Rita Hayworth nicknamed the goddess of love or Ava Gardner, "the most beautiful animal in the world", it displays perfectly drawn and intensely colored lips. A femme fatale spirit today, which makes comeback with the breaking of the new red. Specially designed to intensify dull or bright effects through packed of pigments and fine textures, they offer the ultimate weapon of mass seduction. And when you see wholesale plan the mouth of Monica Bellucci for Red Dior, difficult to not think about the pulpy lips of Marilyn Monroe and not succumb. There, the couture style touch point named Hollywood and sexy 1950s glamour.

When red is not on the lips, he dressed the nail and colored cheeks. Chanel dedicates his autumn look to his iconic blush cheek contrast and Givenchy, Shu Uemura and Armani compete ingenuity to Redden the possible with the more than natural complexion with jelly textures. Varnishes, their mini formats above at Sephora, Dior boosts a full range of twenty-two shades and Red Black N 18 of Chanel still well out in front of poster. And then, if like the Renaissance where the guns of beauty followed the rule of the three red - lips, cheeks and nail-, it opts for the total look, so much the better. "At this moment, femininity says in the mixture of nuances, it dares to everything and mocks the dissonant. More advanced forms, it easy to play on the intensities by superimposing transparencies, as strong oranges on bright roses. There are different Greens in the trees, why would he not thus for red in beauty ", commented with poetry Nicolas Degennes, Director artistic colours and make-up for Givenchy. The buzz of the moment Display a french manicure with the duo red blood and fuchsia for Yves Saint Laurent. The couturier himself knew handle the red like no other. His daring made Flores today: "More is less" declares in beauty... "More red than red" might even add.