would prohibit Google referencing its content

It is decided, the French newspapers will leave more Google pillage them shamelessly. This is in any case their point of view. The major newspapers Paris, gathered in the SPQN (Union of the national daily press), will present a common front to deny that their contents continue to be distributed free of charge on Google News without financial compensation. This position was confirmed unanimously at the monthly meeting of the SPQN of Tuesday evening. Specifically, editors will meet with Carlo Asaro Biondo, Vice President of Google for southern Europe, January, to engage in a dialogue. "It is not to launch an ultimatum, but the current situation cannot last," indicates this editor at the meeting. Also mobilized on the issue, some magazine publishers may join this common front.

As all media in the world, the French newspapers believe that Google unfairly captures an important part of Internet advertising, with the hearing generated by their content. And the crisis, which caused a drop of 25 of their advertising revenue this year, has increased the urgency of the problem. However, they do not want to come into head-on war with Google. "Publishers need Google, which brings them to the hearing, as Google has need of them," said Denis Bouchez, Director of the SPQN. French publishers hope to find a ground without recourse to the justice as did Belgian or Italian newspapers. Although some admit to watching with interest the initiative of the Group News Corp. Rupert Murdoch, who would be negotiating with Microsoft's Bing search engine to find an alternative to Google: would Microsoft pay a royalty to News Corp. for the right to reference his newspaper articles (the "Times", "Sun", the Wall Street Journal...); and News Corp. would prohibit Google referencing its content.

So far, Google has always refused reverse to newspapers a part of its huge profits ($ 4.2 billion for 21.7 billion turnover), arguing that a large share of Internet users arrive on sites of information with him. The Internet giant made a few gestures limited to appease the "ras - Bowl" media: making available next of a system of micropayments, or two days ago, the limitation of free access on Google News to 5 articles per user and per day (beyond, it will need to go on the site of the daily to pay for the article).

Crusade in preparation

But these unilateral initiatives do not correspond to the requests of publishers. "Google will continue to publish our titles and our first paragraphs, thus generating traffic with our content.". "This must be paid," insists Nathalie Collin, co-Chair of the Executive Board of "liberation". "80 of Internet users remain on Google News without coming on the sites of newspapers," said his side Philippe Jannet, CEO of the interactive "world" and President of the Group of the editors of online services (read the interview below). French newspapers hope benefit for their crusade in support of the Government. They received two times SPQN Patrick Zelnik, CEO of the House of discs Naïve, a government mandate on how to pay the creation on the Internet. His report, which will be delivered on 15 December, should therefore include a few specific proposals on the content of online press.