Since October the brand began its ascent

Roland Beaumanoir, CEO of group Rémi (hide and seek, Patrice Breal, Scottage, Bonobo, Morgan, C - Log).

Humility, Respect, responsiveness, progress, shopkeeper spirit, proximity: these strong words from meaning adorn a wall tones mole of the Office of Roland Beaumanoir, decorated by his wife. Located in the Paris of the trail, the building, originally destined for the trade of fabrics, is the former headquarters of the daily Le Parisien. Since more than a year, the founder of the hide-and-seek sign bought Morgan and transferred the undertaking of Levallois-Perret (Hauts-de-Seine) in the heart of Paris. A choice is guided by a life of contractor event on which it is with great emotion: the day where suppliers of trail saved development while his company was at the limit of the filing of balance.

The Pantashop movement

"I'm son of merchants." My parents kept a store in Saint-Malo. They are derived from the Pantashop movement, pure and hard, associated trade by a common sign. I thought at the time to trade of periphery, Halle type clothing. I decided to take my flight with an idea: bring together independent traders to withstand major groups markets. In the 1980s, so I started by opening a large store on the outskirts of Saint-Brieuc. Under name Vetimod, this store for all the family worked well. I then came in contact with the thirty "Pantashop" of France solvent, young and dynamic.

Ephemeral fashion trail

At the time, the mark was 400 points of sale in France. All found the nice idea but responded me "it see". . Finally, it was a phenomenal bide! Humans did not love change. Only three or four agreed to federate: hide-and-seek sign was born. It was based on ephemeral fashion district, trail in which I went two to three times per week. I approvisionnais and I répartissais the goods. We were four with my wife, a General Manager and a buyer. We thought to do as well as a plant for the purchase of 140 people. We rise up at three o'clock in the morning from St-Malo and were back around midnight.

The crisis begins

October 10, 1993, at 10 a.m., the crisis began. Pimky and Swatch "explode in full flight" with phenomenal overages. Only Etam is doing well: I think - but it's a view from the outside, that their consulting had correctly focused them on information systems.

The fraud of a franchisee

"In 94-95, an another crisis, similar to that one lives currently occurs." This is the beginning of the collapse of the independent trade. In this particularly difficult conditions, may 18, 1995, I suffered the fraud of a franchisee. A colossal unpaid which puts me close to Earth. I have the deadline of May 31 in mind to meet, I called all my suppliers and tell them: "I will plant you." "I ask you to defer my payments at end June, late July and late August". They are intelligent and cooperative, and accept. In any event, it is common sense: "it does not mowed an egg."

I ask you to trust

Fortunately, my traditional Affairs continue to well walk at that time there: Vetimod, a franchise Caroll, a grant of in Old River and a store sign Fabio Lucci, subsequently resold the Eram group. Which allows me to have a broad vision of all forms of trade but also to return me financially. Another boon, this painful period for our group, and would continue: the Director of the Bank of France of Saint-Malo brings bankers, telling them "I ask you to trust."

A large thinning

Local bankers close their eyes, her mouth to the ears, and, for six weeks. The weeks of time I can get out. I brade stocks. I have a huge energy, energy that one has when it is in a such a panade. July 25, a large thinning happens when trail wholesalers accept we partially deliver the winter collection while the spring/summer collection is not yet paid. I am eternally grateful. On the same time, I realize my chance of assistance afforded me. Today, these people are mostly retired and I am pleased that they have crossed crisis hard to close the door with dignity.

Recruit of the grey matter

From 1996 to 1998, so I'm on the filing of balance. Cheques go to account-drop and every penny earned is used to recruit of the grey matter. My wife, most psychologists, is recruiting. We prefer the human side. We choose young women at the level bac 4 or 5, without experience, but with a curiosity, a desire, a beautiful personality. The base salary is not very high, but our employees enjoy big bonuses on goal. We have kept a family spirit. In our group, we have between 50 and 60 births per year.

Humility and battered people

From this experience, I learned humility. I am aware that there is no success without difficulties to be overcome. Money, when you have a beautiful project, you end up always find it. Morgan back in March 2009 with battered people. Since October, the brand began its ascent.